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KRYPTONITE PARTNERS WITH FISHER’S ATV WORLD

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Premium Quality Lock Manufacturer Teams up With Brian Fisher to Educate

ATV/UTV Riders on the Need for Serious Security

(Canton, MA, USA) February 17, 2012– Kryptonite, a brand within the Residential Security Sector of Ingersoll Rand Company Limited, announces a new partnership with Fisher’s ATV World at the 2012 Dealer Expo Show in Indianapolis, Indiana. The premium quality lock manufacturer joins forces with Brian Fisher, host and executive producer of Fisher’s ATV World and the most recognized personality in today‟s ATV/UTV recreational category, in an effort to raise awareness about the theft of ATV‟s and UTV‟s.

“I'm very excited to be teaming up with Kryptonite to help protect off-road enthusiasts,” said Brian Fisher, Host/Executive Producer of Fisher’s ATV World. “Theft is a huge problem in the powersports industry and we know first-hand as we receive lots of emails from people who have had their ATV or SXS stolen right out from under them. As a rider myself, and a former dealer, I always recommend Kryptonite as they offer the best locks on the market for protecting an ATV or SXS.”

“Our partnership with Brian Fisher and Fisher‟s ATV World illustrates the importance of the ever present need for education regarding powersport vehicle theft,” said Karen Rizzo, General Manager, Kryptonite. “Many ATV/UTV owners use little or no security at all on vehicles that can cost more than $10,000. As a leading advocate for ATV/UTV safety and security and an ATV/UTV enthusiast himself, Brian is the ideal individual to carry the Kryptonite brand and education message to the trails as he reaches thousands of ATV/UTV recreational riders nationwide”.

Fisher‟s award-winning television show, Fisher’s ATV World airs weekly on the Outdoor Channel. The show targets the ATV/UTV recreational rider and focuses on great places to ride, industry tips and trends, and “behind the scenes” factory tours. The Fisher's ATV World crew also takes their show on the road with the "Keepin' It Real" Tour, a national tour that involves stops at numerous destinations with the goal of meeting with and riding with ATV/UTV enthusiasts.

The complete Kryptonite product line including chains, disc locks, u-locks, cables and security anchors for both ATVs and UTVs can be seen at Dealer Expo (Booth #4031) in Indianapolis, Indiana, February 17-19.

About Fisher’s ATV World

Fisher's ATV World has been in production and airing nationally since 2002. The program features host Brian Fisher, who attracts a large viewing audience with his “Keepin' It Real” style and entertaining, information-packed segments. The program airs Mondays at 4 p.m. and 9 p.m. ET on Outdoor Channel, reaching over 35 million homes.

About Kryptonite

Kryptonite, innovator of the bicycle U-lock, has offices in Canton, Massachusetts, USA. The company is a premier producer of high-quality cables, chains, U-locks and flexible security systems for the bicycle, powersport, snowsport, locksmith and hardware markets. Kryptonite locks are sold in more than 50 countries. Kryptonite is a business unit of diversified industrial-firm Ingersoll-Rand Company, a leading innovation and solutions provider for the major global markets of security and safety, climate control, industrial solutions and infrastructure. Further information on IR can be found on the company's website at www.irco.com.

 

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